Definition: Small, ongoing improvements made to existing products, services, or processes.

Examples:

• Apple improving battery life and cameras in each new iPhone.
• A Perth café refining its ordering system to serve customers faster.
• Local gyms adding an online booking app.

Why it matters: Keeps businesses competitive and relevant through gradual, low-risk improvement.

Definition: Major changes that transform how an entire industry operates, often replacing older methods or products.

Examples:

• Canva (founded in Perth) replacing expensive design software with a simple online platform.
• Uber disrupting the taxi industry.
• Netflix replacing traditional video rental stores.

Why it matters: Creates new markets, shifts customer behaviour, and forces older businesses to adapt or fail.

Definition: Creating new products or improving existing ones.

Examples:

• Micrology Coffee releasing a ready-to-drink cold brew range.
• Electric vehicle companies improving battery life and design.

Definition: Changing how a product or service is produced or delivered to make it faster, cheaper, or more efficient.

Examples:

• WA mining companies using drones to survey sites.
• Bakeries using automated mixing and tracking systems.

Definition: Finding new ways to promote, package, or price a product or service.

Examples:

• Perth restaurants using influencer marketing on Instagram.
• Local fashion labels focusing on sustainable branding and packaging.

Definition: Changing how a business operates or is managed to improve performance.

Examples:

• A Perth café introducing employee profit-sharing.
• Start-ups moving to hybrid or remote work structures.

Definition: Developing new or improved services that meet customer needs in fresh and effective ways.

Examples:

• Local gyms offering virtual personal training sessions.
• Perth-based cleaning services introducing eco-friendly, flexible packages.
• Banks introducing 24/7 chat support or mobile app features.