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Year 12 BME ATAR

Year 12 BME ATAR

Course overview

The Year 12 Business Management and Enterprise ATAR course focuses on how businesses grow, operate and compete in a global environment. Students examine how Australian businesses respond to international opportunities, global competition, cultural differences, ethical pressures, financial risks and technological change.

In Unit 3, the focus is on strategic international business growth. Students investigate the factors that drive global business development, the impact of globalisation, free trade agreements, e-commerce, global branding, innovation, strategic alliances, financial risk in export markets, change management and diversity.

In Unit 4, the focus shifts to global business operations. Students explore cultural and ethical issues in global business, economic and political factors, sources of finance, strategic planning, financial ratios, production management, product development, quality management, inventory control, technology in global markets and leadership in cross-cultural settings.

Together, these units help students understand how businesses plan strategically, manage risks, adapt to different global environments and make decisions that support competitive advantage.

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How to use this page

  • Each dotpoint below follows the official Year 12 BME ATAR syllabus order.
  • Each dotpoint links to its own page with explanations, diagrams, videos/podcasts and real-world examples.
  • After the online content, use the workbook to practise and consolidate the key skills and questions for that topic.
Student holding the Business Management workbook outdoors
Semester 1 — Unit 3
Semester 1 Unit 3 21 dotpoints
Environments (PEST) 8 dotpoints
  1. factors driving global business development
  2. the impact of globalisation
  3. benefits of home grown/developed products
  4. role of ethics in global business decisions
  5. host country and home government incentives for international trade
  6. features and role of free trade agreements (FTAs)
  7. benefits and challenges to Australian owned businesses as a result of FTAs
  8. the role of e-commerce in a global environment
Management — Marketing 3 dotpoints
  1. benefits to a business of having a global brand
  2. factors that determine the feasibility of expanding into a foreign market
  3. standardisation or adaptation when applying elements of the marketing mix to global brands
Management — Operations 6 dotpoints
  1. rationale for and benefits of global strategic alliances
  2. sources of financial risk in export markets
  3. strategies for minimising financial risk in export markets
  4. the role of innovation in improving products, processes and services
  5. the benefits of innovation for business
  6. factors that impact on the success of innovation
People 4 dotpoints
  1. internal and external factors that drive change in a global environment
  2. reasons for resistance to change
  3. preparing people for change, including Lewin’s Forcefield Analysis model and Kotter’s 8 Steps change management model
  4. managing diversity as a strategy for business growth
Semester 2 — Unit 4
Semester 2 Unit 4 19 dotpoints
Environments (PEST) 9 dotpoints
  1. the impact of cultural considerations on global business practice
  2. the role of business in relation to ethical practice in a global context
  3. economic factors which impact on business operations in the global market
  4. types of financial institutions
  5. sources of internal funding
  6. sources of external funding
  7. political factors which impact on business operation in global markets
  8. impact of legal systems on business operation in global markets
  9. impact of technology on business operation in global markets
Management — Strategic Management 2 dotpoints
  1. purpose and intent of the strategic planning process
  2. key features of strategic plans
Management — Operations 5 dotpoints
  1. purpose, features and interpretation of basic financial ratios
  2. purpose of production management systems
  3. features of product development
  4. features of quality management
  5. inventory control techniques
Management — Marketing 1 dotpoint
  1. use of technology in global markets
People 2 dotpoints
  1. adapting leadership styles in a cross-cultural setting
  2. leadership traits needed in a cross-cultural setting