Illustration representing Australian business growth and marketing at a national level
Introduction to Year 11 BME ATAR

In Year 11 Business Management and Enterprise (ATAR), students explore how Australian businesses move beyond the start-up phase and work towards long-term success. The focus is on what it takes to grow, stay competitive and make smart decisions in a changing national environment.

In Unit 1, the emphasis is on success at a national level. Students look at different types of business ownership, key laws that protect consumers and employees, and how public image and environmental issues can affect a business. A major focus is on marketing – how businesses use market research, segmentation and the marketing mix to reach customers and grow.

In Unit 2, the focus shifts to business growth and the challenges that come with expansion. Students learn about intellectual property, government regulation, legal protections for employees, and financial tools such as budgets and profit and loss statements. They also examine business plans, product lifecycles and key performance indicators (KPIs) to see how successful expansion is planned and measured, along with leadership and motivation.

Together, these units build a foundation for understanding how Australian businesses operate, grow and respond to economic, legal, social and technological pressures.

Work through the syllabus below. Each point opens its own page, and your workbook links smoothly with the website, so you can easily add your notes and complete the questions and activities for each topic.

Semester 1 — Unit 1
Environments (PEST)
  1. types of business ownership in SMEs
  2. Australian consumer law in relation to misleading and deceptive conduct in business marketing activity
  3. consumer rights and protection
  4. national employment standards for employment contracts
  5. key elements of a contract
  6. legal requirements of contracts
  7. impact of economic factors on business function
  8. the concept of business public image
  9. methods of raising business public image
  10. positive and negative impacts on business image of environmental issues
Management — Marketing
  1. the concepts of market and marketing
  2. differences between market size and market share
  3. key elements of a marketing plan
  4. characteristics of market segmentation
  5. key features of the market research process
  6. the concept of the marketing mix
  7. elements of the marketing mix
  8. the use of customer profiling to determine customer needs and expectations
  9. the use of competitor profiling to determine competitor product range, prices and marketing strategies
  10. strategies for managing customer relationships
  11. the use of technologies to facilitate promotional activities
Management — Operations
  1. levels of management within a business
  2. types of organisational structures
  3. features of organisational structures
People
  1. phases of the employment cycle
Semester 2 — Unit 2
Environments (PEST)
  1. factors that influence spending patterns of SMEs and consumers
  2. issues related to the marketing and promotion of alcohol, tobacco and fast food
  3. intent and purpose of the Equal Opportunity Act 1984 (WA)
  4. employee protections at work as provided by the Fair Work Act 2009
  5. intent and purpose of the Work Health and Safety Act 2020 (WA)
  6. responsibility of an employer within the Work Health and Safety Act 2020 (WA)
  7. responsibility of an employee within the Work Health and Safety Act 2020 (WA)
  8. influence of government policy on product labelling, trading hours and advertising practices to children
  9. the concept of intellectual property (IP)
  10. purpose of IP laws in Australia
  11. types of intellectual property registrations
  12. process for Australian IP registration
Management — Marketing
  1. features and purposes of a marketing strategy
  2. stages of the product lifecycle
  3. applying marketing strategies for each stage of the product lifecycle
Management — Operations
  1. purpose and intent of a business plan
  2. key elements and structure of a business plan
  3. purpose and features of key financial reports
  4. function of key performance indicators (KPIs)
  5. characteristics of key financial indicators
  6. characteristics of key non-financial indicators
People
  1. key features of leadership styles
  2. characteristics of key motivation theories
  3. the concept of motivation in business
  4. financial incentives for employees
  5. non-financial incentives for employees