This page supports both Year 11 Business Management and Enterprise ATAR and Year 12 Business Management and Enterprise General. The syllabus dotpoints for these two courses are the same, so the same topic pages, explanations, examples and activities can be used for both courses.

In Unit 1, the emphasis is on success at a national level. Students look at different types of business ownership, key laws that protect consumers and employees, and how public image and environmental issues can affect a business. A major focus is on marketing – how businesses use market research, segmentation and the marketing mix to reach customers and grow.

In Unit 2, the focus shifts to business growth and the challenges that come with expansion. Students learn about intellectual property, government regulation, legal protections for employees, and financial tools such as budgets and profit and loss statements. They also examine business plans, product lifecycles and key performance indicators (KPIs) to see how successful expansion is planned and measured, along with leadership and motivation.

Together, these units build a foundation for understanding how Australian businesses operate, grow and respond to economic, legal, social and technological pressures.